- A cost effective vehicle to reach a broad audience
- A powerful SEO tool.
- Vital in brand development and recognition.
- A great tool in sales presentations.
- A way to communicate weekly announcements/updates.
- A replacement for newsletters.
- A great way to recognize outstanding employees.
- An avenue for product demonstrations.
- Great for disseminating how-to content.
- Helpful in delivering safety content.
“Videos increase email click-through rates by 2x-3x.” – Bronto
“Most respondents prefer video over white papers, case studies, even live demos with reps. And you should fact that into your 2013 content marketing strategy.” – Forbes Magazine
“Websites that have a video are 53 times more likely to appear on the first page of Google.” -Forrester Research
“Products that have a video are 85% more likely to be bought.” -Internet Retailer
“In short, web video is a great way to sell your product.” -Vidcaster
“More than 60 percent of Google’s universal search results include video listings.” -Mark Walker, Xavy